Tuesday, 20 September 2011

20 Sec Video - Global Warming

When I read the brief for this project, I wanted to either use Global warming or
The loss of bio diversity (habitat and species).
I ended up only using Global Warming.

My first 2 ideas were more based on animation and how we hold the world in our hands.
It was very literate and would show actual hands holding a polystyrene ball painted as the earth
with flames emited off every now and then until the hands are burnt so badly that it cant hold
the planet anymore and drops it to its doom, burning away to a crisp.

That idea would be a little boring so I came up with my final idea,
which is more humorous & ‘cheesy.’

It would show a cheesy guy in tight swimming trunks, with no care in the world getting ready
to go for a swim. Putting thick sunblock on his face and diving goggles on his head, he would make
his way to the pool doing some stretches. With his trunks pulled up into his but and showing some cheeks, he would do a magnificent swan dive only to then fall face first into an empty, hard pool.
Basically it means Global warming has got to the point where there isn’t even any water
due to the Sun drying it all up. :)

I didin’t add any slogan or catch frase at the end as it is quite obvious and done in a popular MTV style.

I had various styles in mind when we got this project. At first I wanted to do animation, but
finally settled with stop motion.
Once I had my idea, I planned each scene for the video. I want the viewer
to be held with the message for about 4-5 seconds, so my video had to be 15-16 seconds.
The ideal speed for me would be 10 frames per second (fps), so I would need about
150 - 160 photos.

All the frames were shot with my Canon 500D on
f - 6.3
exp - 1/200 sec
iso - 200 (last 3 frames on 200)
The editing I did in Sony Vegas 10.
Music used - Mischief Brew - 07 - Swing Against The Nazis.
The resolution - 1920 x 1080 (300mb file) & 720 x 480 (70mb file)
Frame rate rendered - 15 fps.
Format - .mov & .mp4

Some of these frames are duplicated in the video to enhance its effect.
On the last frame, the MTV & CONE logos will appear.

Here is the Video (click on Youtube icon for better viewing)

Special thanks to Chris Buckles for his awesome modelling skills
and Andrew Fouché for lending an extra hand :)

Recipe Book Design

For this recipe book project, I chose to design an A5 book.
I find that a smaller book is easier to work with while your cooking and doesn’t take extra space,
whether it’s on the counter or in a cupboard.

The theme of my recipe book is vintage, so I wanted to capture a true essence of age and classic beauty.
There are 3 main fonts that I used:

Some of my illustration development:

I chose to use photographs for the food examples. Here are the photos used:

Here is the completed recipe book
Cover, Back & Spine



Recipe page 1

Recipe page 2

Thursday, 1 September 2011

Magazine Editorial - Double Page Spread

For this project, we got given 4-5 different articles.
The brief was to come up with an appropriate illustration/drawing for the article we chose and create an editorial for a magazing of our choice.
I chose an article that deals with the issue of emo culture and the article was tittled:
Slaves to the Anguish by Lin Sampson and designed it for One Small Seed magazine.

I immediately had ideas flowing.
The idea I thought works best, was literally being slaves to anguish (pain, sorrow, hurt, etc)
So I came up with two main drawings:

One where scalpels/knifes (anguish) were beating two emo kids
and the other was where scalpels/knifes (anguish) were being pulled on a carriage by slaves (emo kids).

I prefered the second idea and then took it further in photoshop using a graphics tablet.

Because this is a triple spread, it would be better and more acceptable for the image to be on the left with the text on the right following onto the 3rd page. Here I flipped my image horizontally to accommodate this and thereafter added my heading right above where my body copy will start:

For my body copy, I stuck to One Small Seed’s
futura style and for the heading, I used two
fonts that matched the emo/gloomy style
I was going for:

Here are my 3 proposed layout options, all in One Small Seed specifications:

 Final Double page spread: